Aurora borealis By Matt Young April 25, 2011 12:00 MST Photograph by Bud (Santa) Kuenzli. Aurora borealis. Mr. Kuenzli, who lives in North Pole, Alaska, writes that this shot “jumped out at me because it looked like a dragon breathing fire” and adds, “Pareidolia is the term for the phenomenon of seeing images like animals in clouds or Jesus’ face on a piece of toast, or a dragon in the aurora borealis.” Or cyanobacteria in a meteorite?